Measure what matters, multiply what works: Why you need integrated measurement with your 6sense

You’ve invested in 6sense. You’re using your 6signals, you’ve built your ABM strategies, and launched your campaigns. But you’re still not maximizing your ABM success.

Therein lies the ABM measurement gap. And you’re not alone. 

Revenue and growth marketers need measurement that focuses on what truly drives pipeline and revenue across accounts and buying group touchpoints, rather than being tied to any single signal, tactic, channel, or platform. We also need answers to our real-world questions about what drives bigger, better, and faster deals to optimize performance and inform investment decisions. 

Real-world questions like:

• “Do deal sizes increase when there are more than 10 touches?” 
• “Do win rates improve when the CISO is part of the buying committee?” 
• “Is my intent data increasing my win rates?

These are knowable questions. But answers remain elusive when you don’t have the complete picture from your 6sense-powered strategy. And that’s preventing us from being confident in front of stakeholders and getting the most out of our 6sense and ABM investment. 

NavigateIQ powers your 6sense and ABM strategies with integrated measurement

NavigateIQ is a dashboard platform built with the marketing expertise to ask the right questions and the technology to answer them. We power your 6sense and work alongside you to answer your specific, real-world questions—supported by advanced technology—and guide you on ABM measurement strategy and optimization recommendations as your partner in decision-making. 

Download the playbook to maximize your 6sense and ABM investment with integrated measurement, or click to speak with a measurement expert.