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Account-based marketing (ABM) is one of the most effective ways to drive high-value pipeline and revenue. But only if you know what’s working and what’s not, and can answer your real world questions about where to invest to improve performance. But according to 6sense research, most B2B organizations can’t – even those with mature ABM programs.
Without measurement, don’t expect budgeting and cross- company support to be easy. After working with hundreds of diverse B2B marketing teams and decades as growth and revenue pros ourselves, we understand the metrics that matter for ABM performance. This is your step-by-step checklist to help you confidently measure and optimize your ABM program, from awareness to revenue impact.
Click Here to download the full checklist.